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The right marketing budget for a practice vary based on the age of the practice, demographic, type of foot and anke services you offer and many other factors. A startup should have a much higher marketing budget than an established office. In general, an effective marketing budget should range anywhere between 3% to 6% of collections.
A digital marketing agency that specializes in podiatrists will be able to provide you better guidance and more insights about what is happening in the industry and other practices. They also just have more experience around what works since they get to see results of certain efforts multiple times.
They key to finding the best digital marketing company for your practice is to look for a company that understands your practice and your area.
Pay-per-click or PPC Ads can be an effective way to drive new patients to a practice if done properly. For new practices without a lot of history or brand recognition, this can be an effective way to create some awareness and get some new patients.
A Google My Business listing is that little panel that shows up on the right hand side of a Google Search when Google thinks they know what you are looking for. It contains your contact info, hours, link to your website, reviews and more.
Google Reviews are the most trusted on the internet right now. Facebook reviews, Yelp Reviews or even the Revenuewell reviews you have are just not very relevant. To that point, we recommend every podiatrists signs up for some form of an automated review tool.
Client satisfaction is very important to us. Take a peek into our latest survey and see what our clients are saying.
Has there been an increase in the number of patients to the clinic...in two words, oh yes...The uptick is very evident. Thank you for the quick work, precise placement of keywords and well managed follow through on this site. It is doing everything we hoped it would for our practice and more.
Was introduced to this company a couple of years ago. At that time, we signed up for SEO services, as well as social media services. This was a huge relief to me as I was trying to do all those things as well, as all of my other duties, as clinic manager. I noticed a huge increase in the number of patients to my clinic and you have been helpful in making sure that our SEO and practice goals are well coordinated.
Firstly, I would like to thank you and your entire team for the hard work. Whenever we needed advice or help, you were always at hand to provide us with this advice. We received a growth around 25% in new patient registration. You kept our clinic in the top spots in search engines keeping our phones ringing and our website providing excellent revenues.